Agenda

TV DATA SUMMIT

October 19, 2017 | Sheraton Times Square, NYC


 

8:00 – 8:25 Networking Breakfast
8:25 – 8:30 Welcome

 

Speaker

Charlie Weiss, Publisher, Broadcasting & Cable, Multichannel News and Next TV

8:30- 9:00 Opening Keynote Q&A: A Conversation with Viacom’s Kern Schireson

As Chief Data Officer and Executive VP at Viacom, Kern Schireson is responsible for expanding Viacom’s data capabilities across all areas of the company’s domestic and international business. He also was instrumental in creating Viacom Vantage and the launch of Viacom’s 2016 first-of-its-kind event Datafront. Join Schireson as he kicks of TV Data Summit by sharing his take on data’s role in redefining television in a candid conversation with B&C Business Editor Jon Lafayette.

 

Moderator

Jon Lafayette, Business Editor, Broadcasting & Cable

 

Speaker

Kern Schireson, Chief Data Officer and Executive Vice President, Viacom

9:00 – 9:15 Presentation: Metrics that Matter

The goal of advertising is and always has been to have an impact. While viewability is critical, it is not a measure of effectiveness. In this presentation, comScore executive Aaron Fetters details why it’s important for buyers and sellers to focus on metrics that provide a greater understanding of campaign performance, such as campaign reach and frequency and in-target delivery, as well as lift in brand awareness, purchase intent, visitation and product sales.

 

Speaker

Aaron Fetters, Senior VP, Marketing Solutions, comScore, Inc.

9:15- 10:00 Panel — Personalization Done Right

With the rise of data that goes well beyond traditional ratings and demographic information, marketers and programmers can target viewers more precisely than ever. But what are the most welcome vs the most reviled ways to personalize ads? This panel of experts will examine the best use of personalized data and share the success stories that indicate what’s really working.

 

Moderator

Jon Lafayette, Business Editor, Broadcasting & Cable

 

Speakers

Denise Colella, SVP, Advanced Advertising Products and Strategy, NBCUniversal

Julie DeTraglia, VP and Head of Ad Sales Research at Hulu

Alison Levin, Director, US Sales, Roku

James Shears, VP of Advertising, Sorenson Media

10:00 – 10:15 Networking Break
10:15 Roku Raffle
10:15 – 11:00 Panel – How Data is Impacting the TV Business

Data has the power to transform every corner of the TV and video industry, from local broadcasting and national cable to digital video, OTT and the biggest advertising brands. This panel of experts will share how they see data–on everything from consumer behavior to ad inventory—reshaping the business of television.

 

Moderator

Emily Wood, Director, Business Development, iSpot.tv

 

Speakers

Kelly Abcarian, Senior VP, Product Leadership, Nielsen

Ashish Chordia, Founder and CEO, Alphonso Inc.

Brendan Condon, President, AdMore & REVShare

Jeff Gannon, Staff Software Engineer, Google

Zeev Neumeier, SVP Technology, Inscape

11:00 – 11:45 Panel — The Metrics Every TV Executive Needs to Know

The sheer volume of data available to inform both day-to-day and long-term programming strategies in TV today can be overwhelming. This panel of analytics experts offers a crash course in data fluency by sifting through the noise and identifying the top trends and most important metrics across the TV landscape  anyone working in TV programming needs to know.

 

Moderator

Maggie Zhang, Ph.D., Senior Director, Digital Video Research, Interactive Advertising Bureau

 

Speakers

Clayton Kim, Director of Data Science, TiVo

Ryan Reed, Director of TV & Video Innovation, Lotame

Dan Schiffman, CRO and Co-Founder, TVision

Manu Singh, Group VP Commercial Insights & Digital, Discovery Communications

11:45 Closing Remarks and Roku Raffle

 

* Agenda Subject to Change