Agenda

TV DATA SUMMIT

October 19, 2017 | Sheraton Times Square, NYC


 

8:00 – 8:30 Networking Breakfast
8:30 – 8:35 Welcome
8:35 – 9:05 Opening Keynote Q&A: Viacom’s Kern Schireson

 

Moderator

Jon Lafayette, Business Editor, Broadcasting & Cable

 

Speaker

Kern Schireson, Chief Data Officer and Executive Vice President, Viacom

9:05 – 9:20 Presentation: Metrics that Matter

The goal of advertising is and always has been to have an impact. While viewability is critical, it is not a measure of effectiveness. In this presentation, comScore executives detail why it’s important for buyers and sellers to focus on metrics that provide a greater understanding of campaign performance, such as campaign reach and frequency and in-target delivery, as well as lift in brand awareness, purchase intent, visitation and product sales.

 

Speakers

TBA

9:20 – 10:00 Panel — Personalization Done Right

With the rise of data that goes well beyond traditional ratings and demographic information, marketers and programmers can target viewers more precisely than ever. But what are the most welcome vs the most reviled ways to personalize ads? This panel of experts examines the best use of personalized data and share the success stories that indicate what’s really working.

 

Moderator

TBA

 

Speakers

Denise Colella, SVP, Advanced Advertising Products and Strategy, NBCUniversal

Julie DeTraglia, VP and Head of Ad Sales Research at Hulu

Suraj Gandhi, VP, Group Director, Addressable Content, J3

David Kline, EVP of Charter Communications and President, Spectrum Reach

 

More speakers to be announced.

10:00 – 10:20 Networking Break
10:20 Roku Raffle
10:20 – 11:00 Panel — How to Measure, Grow, Value and Sell Social Media Engagement

With the growth of communities and conversation around TV and video content, social media engagement is poised to move beyond being an added benefit–and be valued and sold on its own. This panel of experts identifies how the strategic use of social media data can not only fuel existing engagement but transform it into a meaningful revenue source.

 

Moderator

TBA

 

Speakers

Dan Chapsky, Data Scientist, Marketing Science, Facebook

 

More speakers to be announced.

11:00 – 11:40 Panel — The Metrics Every TV Executive Needs to Know

The sheer volume of data available to inform both day-to-day and long-term programming strategies in TV today can be overwhelming. This panel of analytics experts offers a crash course in data fluency by sifting through the noise and identifying the top trends and most important metrics across the TV landscape for anyone working in TV programming needs to know.

 

Moderator

TBA

 

Speakers

Clayton Kim, Director of Data Science, TiVo

Manu Singh, Group VP Commercial Insights & Digital, Discovery Communications

 

More speakers to be announced.

11:40 – 11:45 Closing Remarks and Roku Raffle

 

* Agenda Subject to Change