THE EXPERIENCE

INTRODUCING TV DATA SUMMIT

 

Data is playing a critical role in driving the relationship between programmers, distributors and advertisers and the viewers and subscribers they serve. The problem: Companies and individuals are dealing with too much information.

 

Enter TV Data Summit, a new, half-day event at NYC Television Week that has grown out of conversations at Next TV Summit NYCAdvanced Advertising SummitProgrammatic Summit and virtually every event presented by Broadcasting & Cable and Multichannel News in recent months.

 

During a high-impact morning program on Oct. 19 at the Sheraton Times Square NYC, TV Data Summit brings together leaders across TV, media and data. We will demystify how high-quality data technology is transforming the television landscape and organizations within it, including data’s role in decision making across advertising, marketing and programming as well as the opportunity for both individuals and their businesses that lies in understanding what data is available in the TV and video industry and how to use it.

 

Among the agenda highlights:

 

    • We’ll kick off the day with a candid opening keynote Q&A with Viacom’s Chief Data Officer and Executive VP Kern Schireson, who will share his take on data’s role in redefining television

 

    • comScore’s Aaron Fetters will deliver a presentation on why it’s important for buyers and sellers to focus on metrics that provide a greater understanding of campaign performance

 

  • High-level executive panels on the topics of Personalization Done RightHow Data is Impacting the TV Business and The Metrics Every TV Executive Needs to Know

 

Download the 2017 Program & Showguide

 

WHO ATTENDS

Join speakers and attendees from ABC, AdMore, A+E Networks, AMC Networks, American Express, AT&T, CBS, Charter Communications, Comcast, comScore, Discovery Communications, ESPN, Facebook, Google, HBO, Hulu, IAB, Inscape, iSpot.tv, J3, Lotame, NBCU, Nielsen, Roku, Sony, Sorenson Media, Tivo, TVision, Verizon, Viacom and others.

 

Go HERE for the full agenda and go HERE to register. See you there!