A Deep Dive on How to Better Optimize | Quantify | Target


Data is playing a critical role in driving the relationship between programmers, distributors, advertisers and viewers and subscribers. The problem, particularly in the media and entertainment sectors, is that companies are dealing with simply too much information, often overwhelmed by the sheer volume of data and need to develop the expertise and analytics needed to develop and monetize actionable insights.


B&C, TV Technology, TWICE and Multichannel News will bring together leaders in the field to explain how high-quality data technology is transforming organizations and decision making in allocating resources and developing marketing strategies. This half day event will explore best practices, available resources, and provide you with key take aways you can bring back to the office. We will feature keynotes, panels and plenty of networking time.


Some Key Topics We will Discuss:

1. Do you have the right data?
2. How to Protect and Secure your Data?
3. The Role Data plays in evolving video landscape
4. What is the ROI on data-driven marketing?
5. How much can programmatic advertising help me?
6. How can mobile data help my business?
7. How will the Internet of Things affect data analysis?
8. Using social TV Data
9. Managing Data with Hardware and Software.